Writing A Creative Brief For Website Design

A red/white/blue colour scheme like would work well and we think this will give a really fresh feel to the site. The whole website just needs to ooze sports, fitness, and wellbeing.”Pay attention to any nice user interface features you like.Do you like lifestyle photography or illustrations?How much on-going support do you think will be required for the site? Any modern hosting setup should be secure, provide regular backups, and most of all provide a website that is fast.

Digital marketing is absolutely vital to the success of your new website.

If you already have marketing plans in place, it can be helpful to summarise them.

What photography, illustrations or graphics are currently available?

Typically you’ll want your chosen agency to host the site for you, alternatively you may have other hosting arrangements – please detail these.

How regularly will you be updating and adding content?

Will any form of data export be required from the site?Info about company history, brand, size, staff and locations will all help us understand what you’re all about.Include a summary on the services or products you provide.In order to avoid scope creep later into the project (and additional costs) be as thorough as you can here.Describe how the site will be managed on a day-to-day basis.Remember that you’re paying for a service as well as a product.Your brief needs to include guideline budgets so that agencies can best plan how your money can be spent to achieve your website goals.There’s nothing worse than investing a lot in your brand new website, but then forgetting that you’ll actually need to drive visitors to it.SEO (search engine optimisation), pay-per-click, social media & email marketing have never been more powerful, and any new website requires a well thought out and planned online strategy.Try your best to describe the type of people that the website is targeted at. This will help us design a site geared towards those exact people. What works, what doesn’t, things to lose, things to retain, what you don’t like about it. We can look at what they’re doing right and what they’re doing wrong. Following on from looking at your competitors, or pages that you like – try and describe the ‘look & feel’ of the new site.You could even expand upon this with some market research from your existing customers. For example:“The website is aimed at athletes so we want a clean, modern, and sporting look.


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