While the substance of the statement is the priority, a vision statement can often only be as successful as it is pleasing to the ear.
“A nerd for all your needs” has a pleasant ring to it and is memorable.
A good vision statement is so important because it will help set the direction of your business.
It’ll have a huge influence on your decision making process and the way you allocate resources.
Had Mc Donald’s stopped at “to be the best quick service restaurant experience,” it wouldn’t have been a good vision statement because it would’ve been generic and ambiguous.
Adding an explanation of what it means to be the best sets a clear tone for employees about what is expected. Your vision statement should motivate and inspire; if it’s not realistic or achievable, it will do neither.
I believe vision statements should be big, bold and engaging and be simple enough for all employees and customers to remember and live by.
Everyone involved in the company should also live by the mantra and that customers see, feel and experience this too.
This is a great vision statement for a variety of reasons.
It’s simple, clear, compelling, and easy to understand.