But for many clients, being considered as a case story will be a strong positive.
Download the Free “Content Marketing Guide” Now They can look forward to special treatment and the possibility of increased visibility.
They can be an important part of your content marketing strategy.
If done well, they can attract new prospects and help close more business.
Don’t be concerned if you don’t have perfect documentation. Often overlooked, this is a great way to communicate a setting or give you a quick feel for a client.
While most professional services do not easily lend themselves to a picture of the service (try photographing an audit or a computer program), there are other alternatives.wiki How's Content Management Team carefully monitors the work from our editorial staff to ensure that each article meets our high quality standards. There are approximately four types of case studies: illustrative (descriptive of events), exploratory (investigative), cumulative (collective information comparisons) and critical (examine particular subject with cause and effect outcomes).After becoming familiar with the different types and styles of case study instructions and how each applies to your purposes, there are some steps that make writing flow smoothly and ensure the development and delivery of a uniform case study that can be used to prove a point or illustrate accomplishments.Good stories have a beginning, a middle, and an end.They also have a struggle against the odds and a turning point.Describe how you helped the client and try to paint a clear picture of what it’s like to work with your firm.And most importantly, show results and that you were able to deliver on your promises.On the other side of the equation, evidence shows that buyers are still looking to case studies, too.The marketing tactic ranks as the third-highest type of content influencer for purchasers at small business and large enterprises alike, according to Eccolo Media's 2014 B2B Technology Content Survey Report.This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness.Together, they cited information from 5 references. There are also various uses for writing case studies, from academic research purposes to provision of corporate proof points.