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4 2.0 The analysis of the foreign market As an international marketing consultant for Sri Lanka’s Up Country Tea Estate (Pvt) Ltd, there are several various factors needed to be considered when analyzing foreign markets.The author conducts PESTEL analysis, CAGE framework, 12Cs framework and Harrell & Kiefer model to evaluate the best suited international market to expand its horizon to in the proceeding report.services, industry or other economic Temperatures vary widely in in activities.
As a 30-hour unit, there is a need to be selective in the content.Learners should be encouraged to be creative in their work, as well as to evaluate examples of marketing strategy.Opportunities could include: marketing audits, market analyses, marketing strategies and the marketing mix.The author conducts CAGE model for Italy and Saudi Arabia.2.2.1 CAGE Analysis for Italy ➢ Different languages such as Spanish, French, and English are used to communicate with different citizens. Youth unemployment was a major factor in the outbreak of pro-democracy protests in the Middle East in 2011.2.1 PESTEL Analysis The PESTLE analysis is used to analysis the external environmental risks faced by organizations.In this scenario, PESTEL is used to determine which country is more suitable for Serendib products to enter into.Open-ended 300/1970 dei subject to 60 days’ termination notice Lavoratori”) protect employees for employees who are paid on a Taxation against discrimination. The corporate tax rate in Saudi Agreements Italy is 27.5%. Sri Lanka has signed bilateral Double bilateral the Tax Avoidance Agreements with 38 avoidance of double taxation.The standard rate for tariff is countries including Saudi Arabia.According to Hopkin (2012), the PESTLE risk classification system is advantageous because it provides a clear analysis of the issues that should be addressed within the external context. Italy has been a part of the Saudi Arabia’s foreign policy states European Union since 1958 and that the security and stability of the it last held the EU Presidency in region is the responsibility of the 5 Education lovers.Key factors ITALY SAUDI ARABIA POLITICAL Political Stability Government effectiveness Foreign Agreement Italian market is a stable market Despite few external burdens, the as been stability of the country is presumed to maintaining a stability average be strong compared with the last few value of 0.50 points from 2011 decades. Italian government has taken The appropriate measures to ensure regulated laws to protect the country proper quality of public and with legal justice and is measured to civil have achieved effectiveness of 0.23 the country services by has avoiding country’s government has political pressures in the nation. The literacy rate in Italy is 94.47% is the literacy rate.