Here is where you prove you have an in-depth understanding of the industry you're about to enter.
Having detailed the competition previously in your presentation, it’s now time to look at the industry as a whole. What new statistics matter to you and your business plan, and how will you use these trends to prosper?
By keeping it simple, the recipient will be able to easily digest the information, as well as get a better understanding of your potential audience. Next, we'll discuss your company's competitors in more detail.
Who are they; what do they do well; what areas can you improve upon to create a meaningful “edge”? A thorough competitive analysis will help your audience feel confident that you understand the challenges you're facing.
Describe exactly what your product or service is, how it has a competitive advantage, and illustrate three unique selling points that will make your company stand out.
While your product or service may have many key selling points and features, these should be the most important three.Starbucks is another example: Virgin’s founder, Sir Richard Branson, has this advice for creating your mission statement: "Brevity is certainly key, so try using Twitter's 140-character template when you're drafting your inspirational message.You need to explain your company's purpose, and outline expectations for internal and external clients alike.If you’ve already done all the info-gathering and are ready to start making your business plan presentation, click here to customize our sample plan right now.For everyone else that needs some guidance, read on for a step-by-step guide to writing your very first business plan.We’ve established that a quality business plan is important, but business plans are not one-size-fits-all.This way, your audience clearly understands the gist of what you’re trying to communicate — whether you’re talking them through it or just sending them a PDF. Use images, color schemes and icons that you feel accurately represent your business.: You can switch out the simple dark background in our presentation template with an image of your own by following these instructions. Each section of your business plan should be represented in the table of contents (page 2) with a 3-4 word, actionable, inspiring Subtitle.That being said, some of the content we suggest below may be suited for your "Speaker Notes" or presentation script.Too much text on a slide is an attention-killer, so commit to one core message per slide (just ask presentation guru Nancy Duarte). The Title page (page 1) is the first impression you'll make, so use it as an opportunity to brand your company beyond a logo.It’s no secret over here at Beautiful HQ that we love entrepreneurship.But we're not gonna lie and say it's all cupcakes and butterflies either: the stresses of growing a company with limited resources, tight budgets, and never enough hours in the day.