Investment capital to upgrade software to Windows environment and add functionality to enrich features, increase functionality, and deliver a value-added product that produces cost savings for customers that far exceed the product cost.
The remaining shares are owned by Tod Smitzhe (20%), Chief Financial Officer, Susan Smitzhe (20%), Director of Operations, Tad Smitzhe (20%), Director of Product Development, and Betty Smitzhe, (2%), Director of Product Development – Master Link.
Spectrum Health Services developed the OBRA e-z software in 1986 to address the needs of long-term care facilities to maintain a computer based medical records system that integrated with early versions of the MDS and survey reports. has since increased the customer base from 16 to 69 licensed customers.
Plans are underway to upgrade the DOS-based software to the Windows platform and add significant functionality that will create the “Enterprise Software Solution” that will be a total turnkey system for the management of long-term care facilities.
Here's a suggested format for an executive summary: You’ll need to explain why your idea has merit and how it can solve a common problem by making things easier, faster, or cheaper for the prospective customer(s).
No matter how brilliantly crafted, written and presented your business plan is, it will be difficult to win your investors, and later customers, with a bad idea.Your executive summary is the Cliffs Notes of your business plan.The summary is the most important part of your whole plan, so you want it to be as strong as possible because it's the first thing people read in your plan, and we all know the power of a strong first impression.OBRA e-z proposes to upgrade its software to operate by adding significant functionality, incorporating additional features from acquired companies, strategic alliances, and business partners, and retaining its ease of use and superior reporting processes to create OBRA e-z’s Enterprise Software Solution, a total software solution to manage every business detail of the long-term care provider.This has created a dynamic and growing market for the long-term care provider, and one in which virtually thousands of data elements are collected, reported, analyzed, and used for information to provide adequate continuing care, support governmental reimbursement expenses, manage inventories and financial budgets, track pharmaceuticals, and many other uses.It should point readers with questions requiring detailed responses to the full-length sections of your plan where they can get answers.It should ease the task of anybody whose job it is to read it, and it should make that task enjoyable by presenting an interesting and compelling account of your company.As always, accentuating the positive doesn’t mean exaggeration or lying.If there's a really important, unusual risk factor in your plan—such as that one certain big customer has to make a huge order for the whole plan to work—then you'll want to mention that in your summary.For now, you just want to give people an idea of how the ownership will be divided.Additional questions you may want to consider answering in your executive summary include: The summary is the place to put your best foot forward, to talk up the upside and downplay the downside.