Sample Of A Simple Business Plan

The table is intended to provide you with a simple format upon which to base your business plan.

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Modern, sans-serif fonts like Helvetica, Arial, and Proxima Nova are a good way to go.

Keep your body copy between 11 and 12-point font size to ensure readability (some fonts are more squint-inducing than others).

Once you understand the fundamental questions that your business plan should answer for your readers and how to position everything in a way that compels your them to take action, writing it becomes way more approachable.

Before you set fingers to the keyboard, we’re going to walk you through the most important things to keep in mind to help you tackle the writing process confidently — with plenty of real life business plan examples along the way! There’s no version of you presenting an 80-page business plan to an investor and they enthusiastically dive in and take hours out of their day to pore over the thing front to back.

If you find yourself writing beyond that, then it’s probably a case of either over explaining, repeating information, or including irrelevant details (you don’t need to devote 10 pages to how you’re going to set up your website, for example).

Bottom line: always be on the lookout for opportunities to “trim the fat.” If you fill your business plan with buzzwords, industry-specific jargon or acronyms, and long complicated sentences, it might make sense to a handful of people familiar with your niche and those with superhuman attention spans (not many), but it alienates the vast majority of readers who aren’t experts in your particular industry.

Only pick fonts that are easy to read and contain both capital and lowercase letters.

Avoid script-style or jarring fonts that distract from the actual content.

This also helps break up your content and keep everything nice and organized.

Subheadings are mini versions of headings meant to break up content within each individual section and capture the attention of your readers to keep them moving down the page.

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