Problem Solving Statement

Because of this, they feel emotion, then experience quantifiable impact.Currently, they use alternative solutions despite disadvantages.The hunt for unicorns driven by Silicon Valley investors requires entrepreneurs to be delusional, considering that there are only 174 unicorns (startups valued at over Because of this, they feel emotion, then experience quantifiable impact.Currently, they use alternative solutions despite disadvantages.The hunt for unicorns driven by Silicon Valley investors requires entrepreneurs to be delusional, considering that there are only 174 unicorns (startups valued at over $1B) in the US. || Because of this, they feel emotion, then experience quantifiable impact.Currently, they use alternative solutions despite disadvantages. B) in the US.

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We applied the above thought process for our team: It’s not enough to understand the problem as a phenomenon or as an event; you also have to consider its emotional impact, because this helps you walk in your customer shoes and understand their behavior.

Each problem causes an emotional response (joy, sadness, anger, fear, trust, distrust, surprise, anticipation) and its magnitude is directly linked to the person’s interest in using your solution.

If someone is merely annoyed by something, they are much less likely to try a solution than if they were angry when the problem occurred.

Fully understanding these emotions is essential in identifying windows of opportunity and triggers that will make your customers use your solution.

I could not really understand who those people were, how huge the problem was, and could not be convinced by yet another “app” solution for a systemic problem.

Truly identifying a problem means looking deeper at the symptoms, the customer, the impact, the alternatives, the opportunity, and the relationships between them, while avoiding the After coaching and mentoring hundreds of startups around the world, learning from some of the best mentors and successful entrepreneurs, I’ve created a simple tool for defining problems in the right way: the Problem Statement Canvas.

For our startup, the context then became However, this is not the root problem, but rather a complex of symptoms.

Identifying the root cause, not the symptoms, is essential to building the right solution.

Once the problem is correctly identified and understood, building the right solution that will lead to a good business is much easier.

Let me walk you through the process of defining problems using a problem pitched by one of the startups I’ve recently mentored: It was a good start, but the “problem” with this problem statement is that half of it talks about the solution.

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