Paid Search Case Studies

Each time someone misspelled a word, they were given a tailored message to "Grab yourself a Snikkers" as "Yu cant spel properlie wen hungrie." Results The chocolate bar brand managed to reach over 500,000 people within three days, without any seeding and for a lower cost than if they had bid on brand keywords.Smartwool turned to Blast Analytics and Marketing team of expert Search Engine Optimization (SEO) consultants for fresh ideas.Vionic partnered with Blast to increase their visibility for specific keywords and generate more awareness for their brand while increasing sales.Most surveyed marketers report spending a quarter of their budget on paid search and 58% expected to increase their budgets on paid search, SEO and Google Adwords.The case studies within this publication span six core areas of paid search marketing.Case study summary • Snickers created a paid search campaign focused on the misspelling of over 25,000 words • The campaign which ran over three days in the UK generated 558,589 impressions with a CTR of 1.05% Challenge Snickers wanted to spread awareness of its “You’re not you when you’re hungry” campaign.Snickers decided to use paid search to appear when users of Google made spelling mistakes implying that typos are caused when you are hungry.Paid Case Study: Remarketing for Business Services The client came to Web Talent Marketing with an existing paid search campaign to be optimized and improved.We redefined their outdated strategy, which focused on “traffic volume” to a “goal/sales oriented” effort, revolving around return on investment. Paid Case Study: PPC For Trade Association Through paid search efforts in both Google Adwords and Bing Adcenter, the client wanted to increase their total online revenue while decreasing their advertising costs, thus earning them a Return On Investment (ROI) above their goal of 3.0. Paid Case Study: Google Shopping in Outdoor/Fishing Market In an industry embracing e Commerce at an alarming rate, our outdoor fishing retailer was relatively new to Google Shopping, and after a few month, they were experiencing unsatisfactory returns on their ad spend. Paid Case Study: Google Shopping Campaign The automotive sector is very competitive and our client was feeling the crunch in their Ad Words account, specifically their shopping campaigns.Paid Case Study: Amazon Advertising – Office Supplies When our client came to WTM, they already had a wealth of Amazon knowledge and skills, as well as several established brands with thousands of positive reviews.This client was already successful and knew their way around the marketplace, but...


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