You need to make sure that you keep existing customers happy.
You need to work out how you will reach and win new customers.
And you might start to investigate ways of raising additional investment to overcome your financial weakness.
You can find out more about strategic analysis in our guide on how to review your business performance.
For example, you can break the business market down into businesses of the same sector and of a similar size.
For each segment, you need to look at what customers want, what you can offer and what the competition is like.
Your marketing plan should start with an executive summary.
The summary gives a quick overview of the main points of the plan.
Remember that marketing in itself will not guarantee sales, but by adopting a well-researched and coherent plan, you have a much better chance of building long-term, profitable relationships.
This guide outlines the key areas to look at and what to include in an effective marketing plan.