They also had an indoor sports bar with alcoholic beverages that would be inaccessible on-demand in a traditional outdoor setting.
After the grand opening, ongoing promotions may include getting search engine presence so you appear at the top when users search for you and targeted social media promotions.
For instance, Facebook allows you to target people that ‘like’ Golf within a 12-mile radius of your driving range.
However, there are several other elements that should be included in your business model to demonstrate the unique positioning of your driving range.
One of our clients started a fully digital indoor driving range that simulated an outdoor environment.
Ideal driving range owners are those interested in golf and experienced in customer service.
Great customer service is a vital part of your business, as you will be having personal encounters with your customers, and satisfied customers have the potential to become regulars.Whether or not the driving range will be indoors, its location, any additional products/services provided will also be positioning factors.For instance, a driving range located in an affluent urban area will be completely different than one in a rural location with relatively low demand and overhead costs.A driving range offers golfers of all skill levels a place to practice their swing by allowing them to practice many repetitions of their swing without having to travel the length of a golf course.Driving ranges can be located indoors or outdoors, and most ranges also offer the retail sale of golf equipment and a snack bar or restaurant. Your range will appeal to people of all ages from kids who are interested in learning golf and businessmen looking to sharpen their game on their lunch breaks to old folks who still have a love for the game.The trick for finding real profit is generating enough traffic such that you sell a sufficient number of balls over the year to cover payroll, insurance, cost of property and maintenance.The retail sale of golf equipment can generate a substantial portion of your income.Investors will want to understand the unique elements of your driving range and how they combine to create competitive positioning that they can profit from.The business model for a driving range is relatively straightforward, providing golfers with a place to practice their performance.This article outlines what is typically included in a driving range business plan and how it is structured.When creating a business plan for a driving range , there are several things that you will need to consider.