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You can go very narrow (corporate events) or offer a wide variety of catering services.
Following a step-by-step, pre-launch research plan, you can determine in advance how likely it is that you’ll be able to pursue your dream of starting your own small-business and making it work. The first step in launching a catering company is to check out who else is offering catering in your area.
Check out your competitors’ menus, their list of services, prices and customers.
You can learn how these businesses budget for catering and how often they use catering. You might think you should start with your catering concept and research how to start your business from there—but you’re assuming people will like your idea and want to pay for it.
These interviews or email exchanges will help you launch your business with with a benefit or benefits you know customers will want, instead of ones you they will want (“Everyone will love my dim sum carts! Starting with marketplace and customer research will better help you decide what type of catering you should offer.
Visit their websites and see if you can quickly find their unique selling benefits.
Free Catering Business Plan Template David Minnen Phd Thesis
You might think that successful caterers sell food, but you’d be wrong.
You’ll need to check with your town to see if your business will meet any zoning requirements and check your home owners’ association rules, if you’re part of an HOA.
Find more tips on small-business startup basics with our guide, How to Write a business Plan the Right Way.
But be sure to take time to find the appropriate person at each company to contact, otherwise you’re likely to get the brush-off.
This will help you gather information about the services that corporate customers want beyond food (such as set-up, take-down, staffing, a bar, etc.).