It played a negative role in the success in the success for Disney.
How many people go to Paris to get glimpses of American theme parks?
2) To what degree do you consider that these factors were a) foreseeable and b) controllable by either Euro Disney or the parent company Disney?
Evaluate the cross-cultural marketing skills of Disney!
Once the domain of carnival hucksters, amusement parks underwent a significant makeover at the hands of the head of the Disney Studios Walter Elias Disney is a pioneer, innovator and possessor of one of the most fertile imaginations in the world.
He was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon and philanthropist.
It was located by the river Marne some 20 miles east of Paris and was designed to be the biggest and most lavish theme park that Walt Disney Company had built as compared to other sister companies (Cateora, ; Graham, p. Nevertheless, the development of big theme park in Paris instead arise Euro Disney’s start up problems because the management has done some mistakes on project plan. Since the management not able to purposely consider certain outcomes, there was a something wrong in planning Euro Disney.
The Disney management also did not have ample assumption about the European market as well as they did for their parent mark.
Question 3 Evaluate the cross-cultural marketing skills of Disney!
Question 4 Do you think the new theme park would have encountered the same problems if a location in Spain had been selected? Question 5 If you were the business development manager, what would be the major consideration you would go through before selecting a location for the next Disneyworld?