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These are referred to as ‘mass’ media, because they communicate to a mass audience comprised of very large numbers of people (Giddens, 2009, p.724).
There reason why it is very popular among youth is that the Internet gives you a great opportunity – to be anonymous.
People can tell their problems, ask for advice, and share their worries without being afraid that they will be known.
Newspapers are typically daily or weekly publication that contains news and opinion of current events, featuring articles, and advertising.
By fact ‘there are now about 9000 daily newspapers around the world.’ Therefore newspapers reach a wide audience worldwide, which is why newspaper is a type of Mass Media.
In today’s world people cannot leave without Mass Media and with the help of technological improvements to send messages to the masses is becoming easier and easier.
As we are been shower with tons of advertising, information and other sort of materials by the different types of Mass Media has influence in our everyday life styles.The ancient Greek Drama and poetry can be considered as a form of mass media, communicates a message to the society.In other words since the early years people has always being influenced by Mass Media.It is a form of socialization, having a long-term effect Media influence direct to the way in which the mass media in all forms affect the way us, as an audience, behave and act in our everyday lives.Theories of media exposure involve the uses and gratifications about media consumption.Statistics show that most of the top-selling video games (89%) contained violent content, almost half of which was of a serious nature.Considering the fact that 9 out of 10 children are playing violent games, and it is between age of 4 and 18, then it might be interesting to see which games they prefer.“People are more influenced by mass media than they think. ”By Mass Media I mean ‘the whole body of media reaching large numbers of public’ the major ones being newspapers, television and the World Wide Web also now as internet.The main purposes of mass media are to provide information, entertainment and advertisement.Our media behaviour changes all the time because the gratifications we seek from the media are in constant state of flux.Our life situation may change and with it the criteria we use to select media (Straubhaar and La Rose, p. We may seek media that entertains or media that is informative to us.