Design Product Thesis

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Depending on the feature, this could be very short or long section.

If there are things you know are not going to make the first version of this feature but expect will be needed to be added later, be sure you tell your team!

This section is all about avoiding hearing from engineering, Balancing the present and the future is a constant struggle for a product.

The best thing you can do for your team is give them the key information you know so they can do their best to balance their work against the present and future as well.

You will gain the full respect of your designers and engineers if they know you always have a customer story and/or data to back up everything they may ask you about in the Thesis.

Every company, and especially startups, are resource constrained.

Can you see Jenn the marketer opening an app on her i Phone while sitting on a subway car? Your team can too and they can also then start thinking about what the perfect (not just good) solution would be for them.

Write out as many use cases as you feel are needed.

What you choose to build affects your company’s bottom line, their standing in the market, and what your team thinks of your judgment.

Use this area to concisely present your case for why this is the most important thing to work on right now.

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